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5 Legal Moves You Need to Do to Set Up Your Business for Success in 2025

The StartUp Legal


Ambitious South African SMEs aiming to scale need a solid legal foundation to navigate challenges and seize opportunities in 2025. Whether you are starting from scratch or have already made progress, these five critical legal moves will help you position your business for success.


1. Choose the Right Business Structure

If you’re just starting, choosing the right structure is essential as it impacts taxes, liability, and funding opportunities. In South Africa, options include sole proprietorships, partnerships, private companies (Pty Ltd), and co-operatives. Most SMEs aiming to scale choose a private company due to its limited liability and ability to attract investors.

Already Have a Structure? Ensure your current structure still serves your growth ambitions. For example, sole proprietors looking to scale may need to transition to a private company.

Key Tip: If restructuring, update your registration with the Companies and Intellectual Property Commission (CIPC) and ensure compliance with the Companies Act 71 of 2008.


2. Develop Essential Legal Agreements and key internal processes

Scaling involves partnerships, employees, and suppliers, all requiring clear, enforceable contracts. Key agreements include:

  • Shareholder Agreements: Define roles, responsibilities, and decision-making processes.

  • Employment Contracts: Protect your business while ensuring compliance with the Basic Conditions of Employment Act.

  • Supplier Agreements: Ensure pricing, delivery, and dispute resolution terms are clearly outlined.

  • Client terms and conditions: Strengthen your business offering by developing your own terms and conditions which can be used when you submit proposals to clients and potential clients.

  • Bid Management Processes: Set up internal bid management processes to help guide how you [and if you should] respond to RFPs, etc. 

Already Have Basic Agreements and Processes? Review and update your contracts and processes to reflect your growth. For example, ensure shareholder agreements accommodate future investments or new partners.

Key Tip: Tailor templates for your industry and consider legal advice to avoid generic errors.


3. Protect Your Intellectual Property (IP)

Your brand, innovations, and creative work are valuable assets. Protecting your IP ensures competitors cannot exploit your efforts. Key actions include:

  • Registering Trademarks: Protect your business name and logo.

  • Copyright: Safeguard original content like software, music, or designs.

  • Patents: Protect unique inventions.

Already Registered IP? Expand your focus to enforcement and management. Implement an IP infringement tracking process to monitor unauthorized use of your assets. Tools such as Google Alerts, BrandShield, or TrademarkNow can help you detect potential infringements. Additionally:

  • Develop an IP register to track renewal dates and avoid lapses.

  • Ensure relevant licensing agreements are in place to monetize your IP.

  • Review whether you have appropriate employee-developed IP transfer mechanisms in your employment contracts to secure rights to work created by your team.

Key Tip: Work with an IP lawyer to develop a strategy that aligns with your growth goals and ensures robust enforcement of your rights.


4. Ensure Regulatory Compliance

South African businesses must comply with various laws, including:

  • Tax Compliance: Register with SARS for VAT and PAYE.

  • Consumer Protection Act: Understand your obligations to customers.

  • Data Privacy: Comply with the Protection of Personal Information Act (POPIA).

Already Registered for VAT or PAYE? The next step is ensuring consistent compliance. For example, submit accurate and timely returns, and maintain records to prepare for potential audits.

Key Tip: Conduct an annual compliance audit to identify and rectify potential issues.


5. Prepare for Fundraising

Whether seeking venture capital, grants, or loans, your business needs to be investor-ready. Legal readiness includes:

  • Financial Records: Keep accurate and up-to-date books.

  • Corporate Governance: Ensure your company adheres to sound governance principles.

  • Due Diligence Documents: Have your contracts, compliance records, and IP protections in order.

Already Raised Funds? Focus on sustaining investor confidence by enhancing transparency and delivering on your growth plans. Prepare updated reports and conduct regular board meetings.

Key Tip: Create a virtual data room to streamline investor review processes.


Final Thoughts

Scaling in 2025 requires more than ambition; it demands strategic legal preparation. By addressing these five areas, you’ll reduce risks and position your business to capitalize on growth opportunities. Whether you’re starting from scratch or building on existing efforts, consider consulting a legal professional for tailored advice, especially if your SME operates in a regulated industry or plans to expand beyond South Africa.

The StartUp Legal offers expert legal services tailored for SMEs, helping you secure a winning edge. For personalized support, book a complimentary consultation: https://calendar.app.google/nWoZREUnBUCwhYen7 or email us at hello@thestartuplegal.co.za.

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